According to Business Dictionary, Internal Marketing is the "Management's Philosophy of promoting the firm and its employees as if they are (internal) customers of the firm". That's one of the major factors I had come up with this blog.
I have created different blogs for the past 7 years and was looking for something that would really suffice my passion and now, I have found it. I am really engraved in the world of marketing, not just because I am a marketing grad but because it amuses me how a simple marketing campaign could change the life of a person or the company.
But most probably, some firms had loop holes because they weren't able to look who should be their first customers, their employees. A bad habit of not looking to them could lead to high turnover rates, fewer sales and declining brand (your employees speaks your brand).
This blog helps how to maintain and develop internal marketing and would share other management techniques. I hope you'll get some insights on this blog.
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