We just had a recent lunch get-together with
the company’s top sellers and it was a fun-filled discussion with lots of laughter and business talks. But how important it is to have a time with the company’s sales team? Does that change a thing on their sales motivation? Could you enhance their sales quota? Or somehow develop enthusiasm for them to sell more? Well, let’s pinpoint how important it is to give time to your sales team (and maybe all of all your employees).
the company’s top sellers and it was a fun-filled discussion with lots of laughter and business talks. But how important it is to have a time with the company’s sales team? Does that change a thing on their sales motivation? Could you enhance their sales quota? Or somehow develop enthusiasm for them to sell more? Well, let’s pinpoint how important it is to give time to your sales team (and maybe all of all your employees).
1. It builds rapport, trust, and loyalty.
In an industry like real estate, you have to maintain good rapport to your brokers and agents. Why? Simply to earn their trust and they stay loyal to your company. There are a lot of real estate developers around the corner and they can switch from one to another which they think suits their needs and let’s set aside the monetary aspect, let’s focus on the emotional attachment. These emotional needs require years to build and a timely showing of warmth to them. However, if you have an in-house sales agent, still you have to win their loyalty. As I said, there are a lot of real estate developers in the corner that can pirate them and offer them a better monetary compensation.
In an industry like real estate, you have to maintain good rapport to your brokers and agents. Why? Simply to earn their trust and they stay loyal to your company. There are a lot of real estate developers around the corner and they can switch from one to another which they think suits their needs and let’s set aside the monetary aspect, let’s focus on the emotional attachment. These emotional needs require years to build and a timely showing of warmth to them. However, if you have an in-house sales agent, still you have to win their loyalty. As I said, there are a lot of real estate developers in the corner that can pirate them and offer them a better monetary compensation.
2. You learn from other competitors thru them.
Revolving in the same industry and having a lunch meeting with your sales team, you can directly scout marketing updates from other competitors. Sales team asks fellow sales professionals on other company’s updates. The ‘what’s new and what’s hot’ is a common topic for this diverse people. How do they manage to reach sales quota, how their marketing perks do stuff to increase awareness and they even share tactics to book sales. So why not have some chit-chats with your sales perks?
Revolving in the same industry and having a lunch meeting with your sales team, you can directly scout marketing updates from other competitors. Sales team asks fellow sales professionals on other company’s updates. The ‘what’s new and what’s hot’ is a common topic for this diverse people. How do they manage to reach sales quota, how their marketing perks do stuff to increase awareness and they even share tactics to book sales. So why not have some chit-chats with your sales perks?
3. Their feedback is of high importance.
There’s no any other person who can give you an accurate feedback on what’s happening in the industry but them. Yeah, you might have some news from the top management that this is this and this is that but you really don’t know what’s already playing in the market. Their feedbacks should have a high importance to your reports and strategies to ensure appropriate marketing actions to sustain your market share and achieve more sales. However, some company only depends on what is being sent to them thru market research which includes mystery shopping, online inquiry, and the like but they have neglected the people already inside their turf. You can save time, effort and resources in this move rather than spend too much money for just knowing what other company is doing. Always remember, those who interact with the customers, they’re the one who knows how to play the tactics because they have an idea what other industry is doing to close the sale. On their level, they’re already trying to close it.
There’s no any other person who can give you an accurate feedback on what’s happening in the industry but them. Yeah, you might have some news from the top management that this is this and this is that but you really don’t know what’s already playing in the market. Their feedbacks should have a high importance to your reports and strategies to ensure appropriate marketing actions to sustain your market share and achieve more sales. However, some company only depends on what is being sent to them thru market research which includes mystery shopping, online inquiry, and the like but they have neglected the people already inside their turf. You can save time, effort and resources in this move rather than spend too much money for just knowing what other company is doing. Always remember, those who interact with the customers, they’re the one who knows how to play the tactics because they have an idea what other industry is doing to close the sale. On their level, they’re already trying to close it.
There are a lot of benefits other than those three stated why it is important to have time for your sales team. Always remember that a time for them won’t hurt the sales figures. Just keep in mind that when you have their trust and loyalty they are more willing to share what other competitors are doing because they feel part of the company and they can give you feedbacks you might have missed during the management meetings’ report and who knows, they might department's dilemma that is aching already for years.
No comments:
Post a Comment